Some are obvious disasters, others are my opinions of ads that don’t make much sense. Brands and their ad agencies really strive to be creative and bold. Most times it works, other times it’s just cringe worthy. I appreciate their efforts, and they make for good conversations, but these ads aren’t the reason I purchase these brands. Also, these are “modern day” ads. Ads from “back in the day” are definitely conversation for a different blog post.
These are my opinion of the Top 5 Flops:
- Kenneth Cole: So he sent out a pretty insensitive tweet. This isn’t the only time either. He must’ve gotten his brand image confused with Ricky Gervais’s?
- Dr. Pepper 10: Uh, I’m sorry, is it 1950? Has our country’s social evolution over the past 60 years meant nothing to this brand? I get that they’re targeting men, but don’t blatantly shut out over 50% of the population. Do you see Tyler Perry advertising that his movies are “not for white guys?” Nice try, but there are other ways to be bold.
- Chanel: Okay I get it, a beautiful guy, talking some deep gibberish in black and white, getting us women all hot and bothered to wear…perfume? Okay, you got me, I don’t get it. I really, really don’t get it at all. I think someone over at Chanel wanted a chance to meet Brad Pitt and said “HEY GUYS! Let’s throw him in our next ad!”
- Orangina: These are a couple of print ads for the French campaign. I’m not sure how the animal-ish figures relate to the brand, or even the tagline for that matter. I don’t know about you, but this isn’t making me thirsty. It is, however making me concerned that those into bestiality are getting a bit aroused…
- Dodge: Well guess whose wife won’t agree to buying a Charger because she has 50% of the say on big ticket items and didn’t like the ad? Yours, probably. I am a sucker for some Michael C. Hall, but let’s not act like a shiny car is a mans reward for being married. This actually makes men look weak and childish: “Yay, mommy — AHH — I mean wifey. I did everything I’m supposed to, can I have my toy now?” Men should probably be more insulted than women.
Really though. As multi-million/billion dollar companies, you’d think they would know better. Well, at least they got us talking. Any publicity is good publicity, right?
Of course there are tons more that I will probably post in the future, but these seem like a good start. Also, take a look at these other 2012 brand fails and 2013 brand fails from Adweek. They’re hilarious and epic! What are some ads you found to be terrible? I want to know!